The spread of High Definition (HD) videoconferencing technology (720p or 1080p resolution video) and the advent of cloud based video conferencing has allowed the creation of a powerful business collaboration platform. Substance helps businesses and teams improve the quality of communication and collaboration by designing video conferencing networks that let cross-location meetings occur more frequently, at short notice and with a lower investment of executive time. The combination of high-quality and high-reliability hardware with flexible video conferencing software is useful marketing, sales, human resource, finance and corporate communication divisions within mid-size and large businesses across the globe.